AUGMENTED REALITY: DIFFERENT USES TO IMPROVE YOUR BUSINESS

Augmented reality

What’s the first thought that pops up in your mind when you think about augmented reality (AR)? This technology has recently become more and more popular because of videogames and apps where the objects that reside in the real world are enhanced by computer-generated perceptual information. This can happen across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.  

David Ripert, CEO and Founder of Poplar Studio, reports on Entrepreneur that “From just over 500 million mobile augmented reality users worldwide in 2020 to 810 million last year (according to Statista), we have seen massive and continued uptake of this cutting-edge technology. In 2022, it is estimated that 1.1 billion people will use AR on their phones alone”. This underlines once more the importance of this technology that companies leverage to provide to their customers new experiences and to deliver them the best possible service.

What are the various uses of augmented reality? Let’s see them!

Take advantage of Augmented Reality

Forbes reports some increasingly uses of augmented reality where this technology can give a real support and a big boost for these sectors. Some of them are:

  • Education. Here AR is used to make education more accessible, mobile, and fun. Actually, students can interact with the concepts they study, and this helps them because they can engage with these concepts in an easier way.
  • Medicine. In the medicine sector we can see the first attempts to adopt the augmented reality technology. For instance, surgeons, using AR headsets such as Microsoft’s HoloLens, are able to see key patient data and digital images (e.g., details of a patient’s aneurysm) superimposed over the surgeon’s field of view. In this way, the physician can stay focused on the operative tasks without being distracted.
  • Retailing. This is one of the most common uses of AR. As a matter of fact, we have many examples, like IKEA  which provide their customers with the possibility to see how IKEA’s furniture would look like in their homes before they complete their purchase. It’s an incredible experience that allows you to place a virtual piece of furniture in your home and to have a better idea about buying that object or not.
    Another example is Converse which provide an AR-enabled Shoe Sampler app which enables customers to see how Converse shoes would look on their feet. These kinds of uses of AR give the chance to retail companies to offer a better and immersive experience that makes the difference with other enterprises that don’t adopt AR yet.
  • Professional Training. AR can replicate and simulate job-conditions, so workers can use AR to master the practical skills required for a particular job. For instance, we have teachers, police officers, and so on who can practice their skills before they apply them on real life.
  • Auto Repair. Mechanics harness the augmented reality to make repairs on the highly complex vehicles we have nowadays. In fact, thanks to AR they can see superimposed imagery and information on their device (smartphone or tablet) allowing defective parts to be located quicker and repairs to be broken down into a series of simple steps. 
augmented reality

Harness Augmented Reality to collect data

We’ve seen many uses of augmented reality, from customers that use it to have a preliminary impression of an object they’re about to purchase, to workers that take advantage of this technology to facilitate their tasks. Speaking of AR applicated to the workforce activities, we want to mention the incredible apport that AR can give for what concerns data collection.

To do so, we want to talk about TDox, a multi-experience development platform (MXDP) which digitizes business processes in low-code mode, that has just implemented augmented reality through the use of the optical character recognition to facilitate the way workers can collect data. In particular, TDox operates in the world of maintenance activities, logistics and postal sectors, quality control inspections, and constructions site industry and we know that in these sectors there’s often the necessity to collect data from documents, products and so on.

How does it work? Basically, thanks to the multi-experience feature of TDox that allows to use the platform on various devices, you just have to frame a piece of text with the camera of your smartphone and TDox will be able to identify the different text blocks (through the use of artificial intelligence) by updating in real time what the user can see as soon as he/she moves the hand on the framing. Once this will be done, the user will be able to choose some of them which will be connected, and they’ll give value to the form. Eventually, the user will have the possibility to modify the text if it’s necessary.

Simpler and Faster with TDox

The implementation of augmented reality in TDox marks an important step towards the digitization of business. In this way, data collection becomes simpler and faster, because the artificial intelligence supports your employees and helps them copy data without the need to write it by hand.

According to this, you can collect data with the optical character recognition of TDox from ID cards, batch codes, documents, plate numbers and so on. A good example regards the companies that are in the logistics sector which have to scan products that don’t have barcodes, like medicines, and they can adopt TDox to simplify this process. See the video below to have a better idea how augmented reality in TDox works.



If you have any questions, do not hesitate to contact us to know more about TDox and what it can do for you. Furthermore, if you are interested in seeing what TDox looks like in action, request a free demo, and discover a new world of opportunities.
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